Bluffton Destination Marketing Plan FY 2012-2013

 Marketing tactics and strategies will focus on the following markets:

1. Affluent consumers visiting Old Town Bluffton for cultural, historic, tours, shopping and culinary activities as day visitors.
2. Overnight stays in Bluffton for new visitors as well as repeat visitors to region.
3. Group Tour Planners and their customers with interest in Southeastern destinations, particularly as central location for hub and spoke coastal, historic, shopping, cultural, heritage, cuisine and environmental tours.