Hilton Head Island Destination Marketing Plan FY 2012-2013

 2012-2013 goals set forth by the Hilton Head Island Tourism Marketing Advisory Council (a standing committee of the Hilton Head Island Bluffton Chamber of Commerce Visitor and Convention Bureau) include:

Short Term Goals 
Top 5
1.  Identify our top assets (events/attractions/ activities), especially those that target affluent travelers, and build robust packaging with lodging around them.
2.  Develop our Social Media Strategy & Allocate Resources to fully optimize.
3.  Get Louder! Campaign to better communicate story of destination and organization’s marketing programs and successes locally.
4.  Improve partners planning together and creation of high impact co-op programs (like US Airways) to market destination with partners.
5.  Improve and broaden SEO and keyword search.

Long Term Goals (Up to 10 Years)
Top 5
1.  Funding – Grow destination marketing funding
2.  Tourism Product Development – destination engagement in planning and leveraging plan announcements, openings and new products
3.  Explore licensing of The Lighthouse as iconic brand image for HHI as a destination
4.  Airport/ Air Service Improvements– terminal improvements, low cost carrier needed
5.  Major New Fall/Winter event (Build auxiliary event(s) in fall around the Concours to increase visitation and identify new event for off-season